Platform

One engine that decides what every product needs next.

Zyntel sits on top of your own data. It weighs stock, how each product sells, margin and what’s coming in the calendar, then recommends the action. It can carry it out too.

Four stages, with your settings feeding every one.

  1. Connect

    Catalogue, sales, stock and on-order data, by upload or feed.

  2. Assess

    Health and risk for every SKU, with the reason it’s in trouble.

  3. Decide

    The cheapest of six levers, inside your rules and budgets.

  4. Act & measure

    Approve, run live at checkout or send to your systems. Then see if it worked.

Your rules, in one place.

Brand agreements, store types, approval levels, which levers are allowed where, and how much the engine may do on its own. All set by your team, all logged.

  • Owned and franchise stores, each with their own rules
  • Approve first, run and tell, or run within limits
  • Watch-only mode for categories you’re not ready to automate

02Six levers

The fix isn’t always a discount.

Zyntel asks one question of every product, every day: is it in trouble, or about to be? Then it recommends the cheapest fix that works, and explains why in plain words.

Every product, every run

Is it selling faster than we hold, or holding more than we can sell?

The engine compares expected demand, including events ahead, with stock on hand and on order.

Selling faster than we hold

Buying path

  1. Buy

    A reorder quantity and an order-by date, worked back from the supplier’s lead time. Capped by open-to-buy, storage and shelf life.

Holding more than we can sell

Promoting path · cheapest fix first

  1. Move

    Send it where it sells: another store, region or warehouse.

  2. Get seen

    Put it in front of more people through creators and affiliates.

  3. Wait

    A festival or season is coming that clears it at full price.

  4. Discount

    Step down the category’s ladder, above the margin floor.

  5. Exit

    Clear to an outlet, bundle or liquidator and free the space.

Keeps marginCosts margin for good

07Built for your teams

Everyone who touches stock gets the same answer.

  • Merchandising & buying

    A daily worklist of what to reorder, move or hold, with order-by dates and draft purchase orders.

  • Category & marketing

    Promotions, markdowns and creator campaigns timed to stock and events, inside brand limits.

  • Finance

    Margin floors, budgets and approval levels set before the spend. Every decision logged with its cost.

  • Engineering & IT

    Start with a file upload. Add feeds and the live cart when you’re ready. One API, separate test and live.

09Walkthrough on your data

Bring one category. See tomorrow’s worklist.

We load a sample of your catalogue, sales and stock, run the engine on it, and walk you through every recommendation, the reason behind it and what it would have earned.

Go live with as few as 100 SKUs and any length of sales history.

  • Your catalogue and stock, loaded
  • SKU health and risk scores
  • Buy, move and markdown calls
  • Festival effects for your regions
  • Your brand and store rules
  • Live cart or recommendations only
  • What it would have saved
  • A rollout plan by category